This was at GameCity in Nottingham - basically a tent full of nerds. When nerds take the piss out you by taking a picture of you in your wolf fleece, things are bad.
Builder 1 - "What's he doing?" Builder 2 - "Taking a picture of her jacket?" Builder 1 (To me) - "Is it really that interesting mate?" Me - "Er, yes." (Thinks - "You don't get it do you? That's why you carry planks for a living. I bet your fat wife has a wolf fleece.")